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Clarify the lane your company is committed to playing in.

Your Growth Lane is a short statement that reminds your team:

It acts as a strategic filter for decisions, opportunities, and growth.

It can be used on its own, or as part of the Growth Decisions Canvas — a system that helps growth companies make clearer, more profitable decisions.

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Growth Lane Example

“We are a growth design firm helping post-PMF companies grow more profitably by narrowing their focus before they scale.”

See a filled canvas example

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Step 1: Start with what you already know

Review the answers you already created. These are the building blocks of your Growth Lane.

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Who is our Perfect Customer?

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What outcomes are they trying to achieve?

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What do we do better than anyone else?

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What drives us to do what we do?

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Section Instructions:

You already answered most of the hard strategic questions in your canvas.

In this worksheet, your goal is not to create a new strategy.

Your goal is to compress what you already know into one clear strategic lane.

Review your existing answers before moving forward.

Step 2: Define the type of company you’re building

Start by defining the lane your company operates in.

“What kind of company are we building?”

Section Instructions:

Think about the overall lane your company plays in.

Avoid generic labels like:

Instead, describe the type of company you are intentionally building.

This should help your team quickly understand:

“What kind of company are we becoming?”

Step 3: Define your approach

Clarify how your company generally helps customers achieve the outcome they want.

“How do we generally help customers achieve the outcome they want?”

Section Instructions:

This is your general approach — not every tactic or service you offer.

Focus on the broader way your company creates value.

Keep it high-level and practical.

Step 4: Choose your Identity & Approach

Combine the pieces into one clear strategic sentence.

Step 5: Draft Your Growth Lane

Combine the pieces into one clear strategic sentence.

Step 5: Add your growth lane to the Canvas

Pick the final version you want to use as your answer on the Growth Decisions Canvas.

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