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See what a completed Growth Decisions Canvas looks like.

This example uses Fractional Partners to show how the Canvas brings your company's most important growth decisions into one place. Explore the answers below, and open any linked module to see the tools that help you work through each decision.

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Company: Fractional Partners

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Last Updated: May 2026

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<aside> <img src="attachment:f6ae3a62-7c25-42ad-bfa4-bf47438b263b:Target.png" alt="attachment:f6ae3a62-7c25-42ad-bfa4-bf47438b263b:Target.png" width="40px" />

Ultimate Goal

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<aside> <img src="attachment:4e6e4d79-b3f7-4fd7-94a8-45c42df2bb87:VP.png" alt="attachment:4e6e4d79-b3f7-4fd7-94a8-45c42df2bb87:VP.png" width="40px" />

Growth Lane

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<aside> <img src="attachment:63fe303e-22fb-4fef-8b16-d4718e8f9134:Mission.png" alt="attachment:63fe303e-22fb-4fef-8b16-d4718e8f9134:Mission.png" width="40px" />

What drives us to do what we do?

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<aside> <img src="attachment:dbeb42d9-0062-4812-a7e6-a88d59e23738:RUle_Book.png" alt="attachment:dbeb42d9-0062-4812-a7e6-a88d59e23738:RUle_Book.png" width="40px" />

What are the Core Rules we play by?

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<aside> <img src="attachment:e34013eb-f90a-45c9-ab75-2d234229b747:Strategic.png" alt="attachment:e34013eb-f90a-45c9-ab75-2d234229b747:Strategic.png" width="40px" />

What do we do better than anyone else?

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<aside> <img src="attachment:4950ba5a-25e2-4934-b984-8657b87cff92:ICP.png" alt="attachment:4950ba5a-25e2-4934-b984-8657b87cff92:ICP.png" width="40px" />

Who is our Perfect Customer?

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<aside> <img src="attachment:ab19f94a-7dda-41be-ab0f-47727c44e17f:ICP_Goals.png" alt="attachment:ab19f94a-7dda-41be-ab0f-47727c44e17f:ICP_Goals.png" width="40px" />

What outcomes are they trying to achieve?

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<aside> <img src="attachment:21bef9e0-76e1-4abf-9486-5153b046df6f:ICP_Pain.png" alt="attachment:21bef9e0-76e1-4abf-9486-5153b046df6f:ICP_Pain.png" width="40px" />

What obstacles or frustrations are stopping them from buying?

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<aside> <img src="attachment:2d6be7fe-2e30-4900-9640-c8349b6836f5:Rev1.png" alt="attachment:2d6be7fe-2e30-4900-9640-c8349b6836f5:Rev1.png" width="40px" />

Which revenue stream drives the most profit today?

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<aside> <img src="attachment:4eed2c16-4f6b-47b5-8b0b-45601910a040:Rev_2.png" alt="attachment:4eed2c16-4f6b-47b5-8b0b-45601910a040:Rev_2.png" width="40px" />

Which existing streams should we focus on right now?

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<aside> <img src="attachment:1145ab93-54db-4e12-9183-d42ea6bdb6db:Rev_3.png" alt="attachment:1145ab93-54db-4e12-9183-d42ea6bdb6db:Rev_3.png" width="40px" />

Which future revenue streams best align with our growth strategy?

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<aside> <img src="notion://custom_emoji/d65466a8-23b1-4de7-a6b7-bb6601aa2f81/353ea931-bcf3-802e-9093-007ab1fa7b6e" alt="notion://custom_emoji/d65466a8-23b1-4de7-a6b7-bb6601aa2f81/353ea931-bcf3-802e-9093-007ab1fa7b6e" width="40px" />

How do our customers discover and engage with us?

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<aside> <img src="notion://custom_emoji/d65466a8-23b1-4de7-a6b7-bb6601aa2f81/353ea931-bcf3-80e8-a59c-007a9210f96d" alt="notion://custom_emoji/d65466a8-23b1-4de7-a6b7-bb6601aa2f81/353ea931-bcf3-80e8-a59c-007a9210f96d" width="40px" />

Why should potential customers trust us?

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<aside> <img src="notion://custom_emoji/d65466a8-23b1-4de7-a6b7-bb6601aa2f81/353ea931-bcf3-801b-bb70-007ab9b57d61" alt="notion://custom_emoji/d65466a8-23b1-4de7-a6b7-bb6601aa2f81/353ea931-bcf3-801b-bb70-007ab9b57d61" width="40px" />

What is our guarantee?

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<aside> <img src="attachment:123c2955-de4a-4184-b5fd-fd58c7dcd9b4:Production_Icon.png" alt="attachment:123c2955-de4a-4184-b5fd-fd58c7dcd9b4:Production_Icon.png" width="40px" />

What specific steps WOW our customers?

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<aside> <img src="attachment:2f98d003-f71f-4ea1-8c7d-5f3cc5545564:Lotalty_1.png" alt="attachment:2f98d003-f71f-4ea1-8c7d-5f3cc5545564:Lotalty_1.png" width="40px" />

How do we keep customers coming back?

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<aside> <img src="attachment:056ffb9e-70bd-4bb8-bfb0-cde5be72ee65:Loyalty_2.png" alt="attachment:056ffb9e-70bd-4bb8-bfb0-cde5be72ee65:Loyalty_2.png" width="40px" />

How do we get our customers to refer us?

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