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Figure out what your company should build around

Strategic advantages are the strengths, systems, assets, and capabilities that increase your odds of winning.

This module helps you identify the advantages your strategy should intentionally build around so you can make clearer growth decisions and avoid spreading resources too thin.

It can be used on its own, or as part of the Growth Decisions Canvas — a system that helps growth companies make clearer, more profitable decisions.

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Prep: What actually counts as a strategic advantage?

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Example output

• Simplify complex strategies into practical systems
• Create premium visual experiences
• Deliver a complete methodology
• Complement existing operating systems

See a filled canvas example

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Step 1: Reflect on your strategic advantages

Brainstorm the strengths, systems, assets, and capabilities that already give your company leverage.

Reflection Questions

Instructions

Review the reflection questions and identify possible strengths, systems, assets, or capabilities your company already has leverage around.

Don’t worry about wording yet. The goal is simply to capture potential strategic advantages as they come to mind.

Once you have several strong ideas, move to Step 2 and refine the strongest ones.

• Examples

Step 2: Refine the advantages worth building around

Narrow your ideas down to the strengths that should actively shape your strategy and future decisions.

Which advantages should shape our strategy?

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Instructions

Choose the strongest strategic advantages from Step 1 and refine the wording for each one.

Focus on strengths your company should intentionally build around over time. Keep the wording simple, strategic, and practical.

Once you’ve refined the strongest 1–3 advantages, move to the final step and lock them in.

• Examples

Step 3: Add your strategic advantages to the Canvas

Choose the answer you want to carry forward into your Growth Decisions Canvas.

• AI Suggestions

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What do we do better than anyone else?

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Instructions

Choose the final 2-4 strategic advantages your company should intentionally build around as it grows.

Each one should serve as a clear strategic reminder that guides future decisions, priorities, and investments.

Keep the wording practical, simple, and easy for your team to understand.

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Explore the full canvas system

This worksheet is one part of the Growth Decisions Canvas.

The full system helps growth companies make clearer strategic decisions about focus, positioning, revenue, and execution — so they can grow more profitably with less waste and complexity.

Go to the Growth Decisions Canvas to learn how everything connects.

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Need help?

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Book a free 30-minute support call

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