<aside>

Define the behaviors your company will operate by

Strong cultures are built around clear behavioral expectations — not vague values written on a wall.

This module helps you identify the behaviors your team should hire for, reward, and protect as the company grows.

It can be used on its own, or as part of the Growth Decisions Canvas — a system that helps growth companies make clearer, more profitable decisions.

</aside>

<aside> <img src="attachment:02224b33-cf99-45c4-a350-71da9186f533:RUle_Book.png" alt="attachment:02224b33-cf99-45c4-a350-71da9186f533:RUle_Book.png" width="40px" />

Example output

https://canvas.fractional.partners/Example-Fractional-Partners-Growth-Decisions-Canvas-363ea931bcf380ac8cc8d4a6dbacfa51

</aside>

<aside>

Step 1: Identify Key Behaviors

Unacceptable Behaviors

Identify the behaviors that hurt team performance or culture.

Instructions

Flipping the Negatives

For each unacceptable behavior, what’s the opposite action in practice?

Instructions

Step 2: Group the Behaviors

Group similar behaviors into broader behavioral themes.

Instructions

<aside>

Communication & Expression

How people share information, listen, and interact with others

[copy-paste here ↓]

</aside>

<aside>

Ownership & Accountability

Responsibility, dependability, and following through on promises

[copy-paste here ↓]

</aside>

<aside>

Collaboration & Relationships

Working with others, teamwork, respect, and handling conflict

[copy-paste here ↓]

</aside>

<aside>

Work Ethic & Drive

Motivation, discipline, initiative, and approach to tasks

[copy-paste here ↓]

</aside>

Step 3: Pick Your Top Five

Choose the five behaviors that are absolutely non-negotiable.

Step 4: Draft Your Core Rules

Turn each behavior into a clear operational rule for your team.

Step 5: Add your core rules to the Canvas

Pick the final version you want to use as your answer on the Growth Decisions Canvas.

</aside>

© 2026 Fractional Partners. All rights reserved. Version 3 — Last updated: May 2026 | Latest version available here Use of these tools or any associated materials indicates acceptance of our Terms of Use and Privacy Policy.