• What is this template, and how to use it

Step 1: Fill Out the Strategy Survey

Lay the foundation for your value prop

• ✏️ Standalone version
• 🔁 Linked version

Section Instructions:

1. Start by answering the strategy survey—these are questions about your ideal customer, your mission, and your unique strengths.

If you're using the Linked Version, your answers will sync with the Strategic Clarity Canvas.

If not, use the Standalone Version and write directly into the value prop template.

Delete the version you’re not using to keep things clean.

Step 2: Analyze Your Competitors

Use their strengths and weaknesses to sharpen your edge

• Instructions

[Competitor name #1]

[Competitor name #3]

[Competitor name #2]

[Competitor name #4]

Step 3: Find Your Differentiation

Turn their weakness into your edge

Instructions

1. Look at what your competitors are doing well—and where they fall short (from your customer’s perspective).

2. Now ask:

   – What could we do differently?

   – What could we emphasize that they don’t?

   – How can we fill the gap they leave behind?

3. Use this space to jot down any positioning ideas that would help you stand out. Don’t worry about writing a perfect sentence—just focus on identifying the opportunities.

Step 4: Draft Your Value Proposition

Bring your strategy together in one line.