• What is this template, and how to use it

Step 1: Start with what you already know

Pull forward everything you know about who you're serving

• ✏️ Standalone version

• 🔁 Linked version

Section Instructions:

Start by outlining who your ideal customer is, what they’re trying to achieve, and what’s stopping them. If you’re using the Linked Version, this will auto-fill from earlier steps. If not, just type your answers in manually.

Step 2: Brainstorm Reasons to Trust

Why should a stranger believe you can deliver their desired outcome?

• Instructions

Brainstorm ideas

Create Drafts

Answer: Why should our Perfect Customer trust us?

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@Yarin Gaon:

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Step 3: Risk-Reversing Guarantee

Give them the confidence to move forward

• Instructions

Brainstorm Ideas

Create Drafts

Answer: What is Our Guarantee?

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@Yarin Gaon:

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Step 4: Finalize Your Conversion Assets

Choose the trust and guarantee statements that will close the deal