• What is this template, and how to use it

• 💡 What is a revenue stream?

Step 1: Start with What You Know

Anchor your thinking before brainstorming

Which streams are driving the most profit today?

What defines our ideal customers?

What outcomes are they trying to achieve?

What obstacles or frustrations are stopping them?

What do we do better than anyone else?

What drives us to do what we do?

Instructions

Pull in what you already know—like your finances, ideal customer, and internal strengths.

Note: When used within the Clarity Playbook, the answers to these questions will be automatically synced from your Strategic Clarity Canvas.

Step 2: List Your Current Revenue Streams

Write down every way your business earns money today

Revenue Streams

Instructions

Write down all the ways your business currently makes money. Think in terms of:

• Different product lines
• Sales channels (like Amazon, retail, or DTC)
• Collaborations or licensing deals
• Programs or services
• Physical locations

Include anything that reliably brings in revenue today.

Step 3: Prioritize for Short-Term Growth

Sort your streams by effort and potential to get clarity on where to focus

• Instructions

High Potential / High Effort

Low Potential / High Effort

High Potential / Low Effort

Low Potential / Low Effort

Step 4: Choose Your Short-Term Focus

Pick the one revenue stream to focus on in the next 12 months