Clarify the real problem you see in the world or market.
Instructions
Reflect on the four questions in this section and answer them honestly. This will help you define the root problem your business exists to solve.
Example: “Hiring is broken for early-stage startups—most hires aren’t aligned with the founder’s real needs.”
What change are you here to create, and for whom?
Instructions
Answer the reflection questions to describe the impact you want to have. Focus on the change you want to see and what keeps you motivated to do this work.
Example: “We want early-stage founders to feel confident hiring people who actually help the business grow.”
Use the template provided to test different ways to express your purpose.
“We believe that [The Problem], so we exist to [Our Impact]”
Instructions
Use the sentence structure to draft a few versions of your mission statement. Don’t overthink it—just try different versions until something clicks.
Lock in the version that feels true, clear, and motivating.
Instructions
Choose the mission statement that best reflects your purpose. Write it clearly using the template box provided.
If you're using the Linked Version, your answer will sync into your full strategy doc. If not, use the Standalone Version. Delete the one you’re not using to keep things clean.
Example: “We believe most hiring advice doesn’t work for early-stage startups. So we exist to help founders hire based on clarity and fit—not resumes.”