Step 1: Define Your Ultimate Metric

Pick the one number that defines success for your business.

Ultimate Metric:

Ultimate Metric:

Ultimate Metric:

Instructions

Choose the strategic metric that represents success for your business.

Examples: revenue, number of active clients, recurring users, projects delivered.

Step 2: Start from Today

Ground your goal in where you are right now.

Starting Metric: [Metric]

Instructions

Replace [Metric] with your current number, then describe what your business looks like at that level.

Example: If your metric is “clients,” and you currently have 10, you might write: “We have 10 active clients, all managed directly by the founder with no system.”

Step 3: Stretch the Vision

Grow your metric step-by-step until it stops feeling realistic.

[10x Metric]

[100x Metric]

[1,000x Metric]

[10,000x Metric]

[100,000x Metric]

[1,000,000x Metric]

Instructions

  1. Multiply your current metric by 10 and update the next box labeled “ [x Metric]”. Example: If you currently have 10 clients, your next level is 100 clients.
  2. Answer the questions in each toggle box for every new level.
  3. Repeat this process until a future level. Example: 10 clients, 100 clients, 1,000 clients etc
  4. Stop when the next level starts to feel unrealistic.
  5. Mark the level right before that as your Ultimate Goal. Copy-paste this icon 🎯 next to it.

Step 4: (Optional): Draft Your Ultimate Goal

Step 5: Finalize Your Ultimate Goal

Lock in your Ultimate Goal with one clear statement.

Instructions

Use the text box below to finalize your Ultimate Goal. This should be short and specific:

  1. The metric
  2. What the business looks like
  3. Your target timeline

If you're using the Linked Version, your answer will sync into your full strategy doc. If not, use the Standalone Version. Delete the one you’re not using to keep things clean.