Step 1: Identify and Filter Your Strengths

Reflect on what you do best—and test if it truly matters

What do you do consistently well, without even trying?

Where do you outperform others, without needing outside help?

What do you do in-house that others typically outsource or struggle with?

Instructions

  1. Start by reflecting. Use the guiding questions to think through what your business does exceptionally well. Don’t overthink or try to get it perfect—just get your thoughts down.

  2. Once you’ve listed your answers, open the toggle for each one and run it through the 4-part filter:

    – Is it internal (something you do in-house)?

    – Is it repeatable (you can do it again and again)?

    – Is it result-generating (it drives real outcomes)?

    – Is it hard to copy (not easily replicated by others)?

  3. Delete or revise anything that doesn’t pass all four tests. If it doesn’t check every box, it’s not a true strategic strength.

Step 2: Finalize Your Core Capabilities

Focus on the 2–3 strengths that define your strategy

What do we do better than anyone else?

Instructions

  1. Review your filtered list and choose the top 2–3 strategic strengths you believe are the most powerful and unique to your business.
  2. For each one, write a few different versions of how you might describe it. Try different languages until it feels sharp, clear, and actionable.

Step 3: Lock In Your Final Wording

Make your strengths easy to remember and act on

Instructions

  1. Look at the drafts you created for each of your three core capabilities.
  2. For each one, choose the version that communicates it most clearly and powerfully.
  3. These final three strengths should be simple, specific, and strong enough to guide real decisions.

If you're using the Linked Version, your answer will sync into your full strategy doc. If not, use the Standalone Version. Delete the one you’re not using to keep things clean.

<aside> <img src="/icons/meeting_purple.svg" alt="/icons/meeting_purple.svg" width="40px" /> Get Free Help Filling This Out

Need help using this tool or figuring out next steps?

Schedule a free strategy call and we’ll walk you through it together. Zero pressure, just focused support.

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<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/d65466a8-23b1-4de7-a6b7-bb6601aa2f81/41cd1405-cbc9-49e5-b06f-e4751a7c0249/FP-Icon_Logo1.png" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/d65466a8-23b1-4de7-a6b7-bb6601aa2f81/41cd1405-cbc9-49e5-b06f-e4751a7c0249/FP-Icon_Logo1.png" width="40px" /> Keep Going With the Clarity Canvas

We built this tool as part of the Strategic Clarity Canvas, our 12-step framework for growing with less guesswork and more profit.

Check out more free tools and guides to keep things moving.

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