<aside>

Decide which revenue streams deserve more focus

This module helps you choose which existing revenue stream to focus on now, and which future revenue streams best fit your growth strategy.

You’ll use your Profit Map to test the numbers, then use your strategy to make the final decision.

It can be used on its own, or as part of the Growth Decisions Canvas — a system that helps growth companies make clearer, more profitable decisions.

</aside>

<aside> 💡

Prep: Not every revenue stream deserves more focus

</aside>

<aside> <img src="attachment:2d84229d-886c-4258-bace-e9b3b26bb9ce:Rev_3.png" alt="attachment:2d84229d-886c-4258-bace-e9b3b26bb9ce:Rev_3.png" width="40px" />

Example output

See a filled canvas example

</aside>

<aside>

Step 1: Review what you already know

Use your previous canvas answers to ground your revenue stream decision.

<aside> <img src="attachment:2d6be7fe-2e30-4900-9640-c8349b6836f5:Rev1.png" alt="attachment:2d6be7fe-2e30-4900-9640-c8349b6836f5:Rev1.png" width="40px" />

Which revenue stream drives the most profit today?

</aside>

<aside> <img src="attachment:4950ba5a-25e2-4934-b984-8657b87cff92:ICP.png" alt="attachment:4950ba5a-25e2-4934-b984-8657b87cff92:ICP.png" width="40px" />

Who is our Perfect Customer?

</aside>

<aside> <img src="attachment:ab19f94a-7dda-41be-ab0f-47727c44e17f:ICP_Goals.png" alt="attachment:ab19f94a-7dda-41be-ab0f-47727c44e17f:ICP_Goals.png" width="40px" />

What outcomes are they trying to achieve?

</aside>

<aside> <img src="attachment:e34013eb-f90a-45c9-ab75-2d234229b747:Strategic.png" alt="attachment:e34013eb-f90a-45c9-ab75-2d234229b747:Strategic.png" width="40px" />

What do we do better than anyone else?

</aside>

Instructions

Review these answers before choosing what to focus on.

You are looking for a revenue stream that fits your customer, supports the outcomes they want, builds on your strengths, and has real profit potential.

Do not reopen every strategy decision here. Use these answers as guardrails.

Step 2: List your current revenue streams

Write down the main ways your business makes money today. Use the same one you used for the Profit Map

**Revenue Streams (**Use the same revenue streams you mapped in the Profit Map)

Instructions

List the main ways your business currently makes money.

Use the same stream names from your Profit Map so the worksheet and canvas stay aligned.

Do not list every small offer or one-off service. Focus on the main revenue streams that meaningfully affect the business.

Step 3: Find the best return on effort

Compare each current revenue stream by how much upside it could create and how hard it would be to grow.

High upside / high effort

Low upside / high effort

High upside / low effort

Low upside / low effort

Instructions

Place each current revenue stream on the map based on two dimensions:

  1. Upside: How much could this improve profit, focus, or strategic value if it grew?
  2. Effort: How hard would it be to grow this from where it is today?

Use your best judgment. This does not need to be perfect.

The goal is to compare your revenue streams through a return-on-effort lens before making a decision.

Step 4: Model your strongest options

Use the Profit Map to see what could happen financially if you shift more focus toward your strongest revenue streams.

Step 5: Choose Your Short-Term Focus

Choose the existing revenue stream that deserves more focus right now.

Step 6: Define your future revenue streams

Decide which revenue streams best fit the business you are trying to build.

</aside>

© 2026 Fractional Partners. All rights reserved. Version 3 — Last updated: May 2026 | Latest version available here Use of these tools or any associated materials indicates acceptance of our Terms of Use and Privacy Policy.