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Most companies struggle to grow because they try to serve too many different types of customers at once.
This module helps you identify the customer segment your company is naturally best positioned to attract, serve, and grow with profitably.
It can be used on its own, or as part of the Growth Decisions Canvas — a system that helps growth companies make clearer, more profitable decisions.
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Identify the customer segments that already appear in your business.
Instructions
Use the reflection questions to identify the different customer groups that already exist in your business.
Think in segments — not individual customers. Focus on patterns like industries, company sizes, business models, growth stages, or customer types that repeatedly appear.
Don’t worry about choosing the best segment yet. The goal is simply to identify the groups your company already serves or naturally attracts.
Evaluate which customer segment gives your company the best odds of winning.
[Move each segment through all three filters.]
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“Would we WANT more of these customers?”
[Paste-here ↓]
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“Will this relationship grow over time?”
[Paste-here ↓]
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Turn your winning segment into a clear strategic customer profile.
Pick the final version you want to use as your answer on the Growth Decisions Canvas.
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