<aside>

Design how customers first discover and trust your company

Most companies publish random content, test random channels, and chase attention without a clear discovery strategy.

This module helps you identify where your customers already pay attention, what message earns their interest, and what first action begins the relationship.

It can be used on its own, or as part of the Growth Decisions Canvas — a system that helps growth companies make clearer, more profitable decisions.

</aside>

<aside> <img src="attachment:65ffa4a1-0dc0-4bca-9d19-2809e4435419:Marketing.png" alt="attachment:65ffa4a1-0dc0-4bca-9d19-2809e4435419:Marketing.png" width="40px" />

Example output

“We attract founder-led ecommerce brands through LinkedIn by talking about profit leaks and operational bottlenecks, then guide them to complete a free Strategy Snapshot.”

See a filled canvas example

</aside>

<aside>

Step 1: Start with the customer insights you already identified

Review the customer profile, desired outcomes, and buying friction before building your discovery strategy.

<aside> <img src="attachment:4950ba5a-25e2-4934-b984-8657b87cff92:ICP.png" alt="attachment:4950ba5a-25e2-4934-b984-8657b87cff92:ICP.png" width="40px" />

Who is our Perfect Customer?

</aside>

<aside> <img src="attachment:ab19f94a-7dda-41be-ab0f-47727c44e17f:ICP_Goals.png" alt="attachment:ab19f94a-7dda-41be-ab0f-47727c44e17f:ICP_Goals.png" width="40px" />

What outcomes are they trying to achieve?

</aside>

Section Instructions:

Pull in your customer insights—what they want, what’s stopping them, and who they are.

Step 2: Identify Where Your Customers Already Pay Attention

Identify where your customer already looks for ideas, answers, and opportunities.

• AI Suggestions

Instructions

List the places your customer already pays attention to before they ever discover your company.

Think about:

• where they search for answers
• who they learn from
• what communities they trust
• what content they already consume

Focus on channels where attention already exists — not where you wish it existed.

• Examples:

Step 3: Define the message that earns attention

Identify the problem, insight, or opportunity that immediately feels relevant to your customer.

• AI Suggestions

Instructions

Your Hook is the idea, promise, pain point, insight, or opportunity that makes your customer pay attention.

This is NOT your full offer.

It’s the thing that creates curiosity or relevance.

Good Hooks usually:

• solve an immediate problem

• reveal a missed opportunity

• challenge assumptions

• promise a useful outcome

• help the customer avoid pain

• Examples

Step 4: Define the first low-friction action

Choose the easiest action your customer can say “yes” to.

• AI Suggestions

Step 5: Combine your channel, hook, and first action

Combine your channel, hook, and first action into one clear discovery strategy.

Step 6: Add your customer discovery answer to the Canvas

Pick the final version you want to use as your answer on the Growth Decisions Canvas.

</aside>

© 2026 Fractional Partners. All rights reserved. Version 3 — Last updated: May 2026 | Latest version available here Use of these tools or any associated materials indicates acceptance of our Terms of Use and Privacy Policy.