Pull in what you already know to set the right context
Section Instructions:
Pull in your customer insights—what they want, what’s stopping them, and who they are.
Note: When used within the Clarity Playbook, the answers to these questions will be automatically synced from your Strategic Clarity Canvas.
Pinpoint the best places to reach your audience
Instructions
List all the places where your ideal customer goes to learn, hang out, or get inspired. Think of it as: “If I wanted to shout and have them hear me, where would I do it?”
Examples:
Why should they care about your message?
Instructions
People are hit with ads all day—why should they pay attention to yours?
List simple incentives that would grab their attention. Think: free tools, bold promises, emotional triggers, or something uniquely valuable to them.
What’s the first step you want them to take?
Instructions
Decide what you want them to do first—before the sale. Keep it simple and actionable.
Examples: