Pull in what you already know to set the right context
✏️ Standalone version
🔁 Linked version
Section Instructions:
Pull in your customer insights—what they want, what’s stopping them, and who they are.
If you're using the Linked Version, this section will sync from your Clarity Canvas.
If not, use the Standalone Version and fill in the details manually.
Delete the version you’re not using to keep things clean.
Pinpoint the best places to reach your audience
Instructions
List all the places where your ideal customer goes to learn, hang out, or get inspired. Think of it as: “If I wanted to shout and have them hear me, where would I do it?”
Examples:
Why should they care about your message?
Instructions
People are hit with ads all day—why should they pay attention to yours?
List simple incentives that would grab their attention. Think: free tools, bold promises, emotional triggers, or something uniquely valuable to them.
What’s the first step you want them to take?
Instructions
Decide what you want them to do first—before the sale. Keep it simple and actionable.
Examples: