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Build the most profitable version of your company

Your Growth Decisions Canvas captures the most important decisions about where your company is going, who you serve, how you win, and where you should focus.

👉 Start with the module recommended in your Growth Bottleneck results. Work through it, then add your decision to the Canvas below.

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• How to use this canvas </aside>

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• Resources & examples </aside>

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• Need help? </aside>

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Company:

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Last Updated:

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<aside> <img src="attachment:f6ae3a62-7c25-42ad-bfa4-bf47438b263b:Target.png" alt="attachment:f6ae3a62-7c25-42ad-bfa4-bf47438b263b:Target.png" width="40px" />

Ultimate Goal

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<aside> <img src="attachment:4e6e4d79-b3f7-4fd7-94a8-45c42df2bb87:VP.png" alt="attachment:4e6e4d79-b3f7-4fd7-94a8-45c42df2bb87:VP.png" width="40px" />

Growth Lane

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<aside> <img src="attachment:63fe303e-22fb-4fef-8b16-d4718e8f9134:Mission.png" alt="attachment:63fe303e-22fb-4fef-8b16-d4718e8f9134:Mission.png" width="40px" />

What drives us to do what we do?

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<aside> <img src="attachment:dbeb42d9-0062-4812-a7e6-a88d59e23738:RUle_Book.png" alt="attachment:dbeb42d9-0062-4812-a7e6-a88d59e23738:RUle_Book.png" width="40px" />

What are the Core Rules we play by?

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<aside> <img src="attachment:e34013eb-f90a-45c9-ab75-2d234229b747:Strategic.png" alt="attachment:e34013eb-f90a-45c9-ab75-2d234229b747:Strategic.png" width="40px" />

What do we do better than anyone else?

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<aside> <img src="attachment:4950ba5a-25e2-4934-b984-8657b87cff92:ICP.png" alt="attachment:4950ba5a-25e2-4934-b984-8657b87cff92:ICP.png" width="40px" />

Who is our Perfect Customer?

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What outcomes are they trying to achieve?

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What obstacles or frustrations are stopping them from buying?

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<aside> <img src="attachment:2d6be7fe-2e30-4900-9640-c8349b6836f5:Rev1.png" alt="attachment:2d6be7fe-2e30-4900-9640-c8349b6836f5:Rev1.png" width="40px" />

Which revenue stream drives the most profit today?

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Which existing streams should we focus on right now?

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Which future revenue streams best align with our growth strategy?

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How do our customers discover and engage with us?

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