<aside> <img src="/icons/bullseye_purple.svg" alt="/icons/bullseye_purple.svg" width="40px" /> Ultimate Goal
</aside>
<aside> <img src="/icons/gem_purple.svg" alt="/icons/gem_purple.svg" width="40px" /> Unique Offer
</aside>
<aside> Revenue
</aside>
<aside> Gross Margin
</aside>
<aside> Avg. Monthly Revenue
</aside>
<aside> Monthly Breakeven Point
</aside>
<aside> Total Customers
</aside>
<aside> New vs. Returning Customers (#)
<aside> New vs. Returning Customers (Revenue)
<aside> Profit Per New vs. Returning Customer
<aside> Most Profit Is Coming From
<aside> Highest Margin
<aside> Most Potential
<aside> Least Profitable
<aside> Marketing Cost ($)
</aside>
<aside> Number of Leads (#)
</aside>
<aside> Customer Acquisition Cost ($)
</aside>
<aside> Total Orders (#)
</aside>
<aside> Conversion Rate (%)
</aside>
<aside> Avg. Order
<aside> Total Costs ($)
</aside>
<aside> Direct Costs
<aside> Overhead Costs
<aside> Retention Rate
</aside>
<aside> Customers Retention
<aside> Freq. Of Purchase Per Client
</aside>