<aside> <img src="/icons/city_gray.svg" alt="/icons/city_gray.svg" width="40px" /> Company Name

Fractional Partners

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<aside> <img src="/icons/city_gray.svg" alt="/icons/city_gray.svg" width="40px" /> Dates

Q4 2024

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<aside> <img src="/icons/bullseye_purple.svg" alt="/icons/bullseye_purple.svg" width="40px" /> Ultimate Goal

Achieve $3M in annual owner distributions through active involvement in a portfolio of 10-20 companies by 2033.

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<aside> <img src="/icons/gem_purple.svg" alt="/icons/gem_purple.svg" width="40px" /> Unique Offer

We are the only Profit Design Firm that helps owners of emerging brands achieve profitable growth by providing them strategic, financial & operational clarity in an era in which bootstrapped businesses don’t have the same access to resources as venture-backed companies and must be profitable to grow.

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Company

<aside> Why do we exist?

Support the overall growth of unique founders & companies and help them reach their vision

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<aside> What rules do we play by?

• Act like owners
• Play the long game
• Do it now
• Purposeful action </aside>

<aside> What do we do best?

1. Master digital assets- We excel at playing the digital game and building impactful and high-value digital assets.
2. Build proprietary tools - We create unique methodologies and tools from scratch.
3. Simplify complexity - We break down complex concepts in strategy, operations, and finance into simple, actionable next steps. </aside>

Customers

<aside> Who's our perfect customer?

Bootstrapped, growth-minded owners from the US, aged 25-40, with $500K-$20M in revenue, at least two employees, open to guidance, and seeking profitable growth (organic growth).

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<aside> What do they truly want?

Grow profitably, have a clear plan, feel in control, feel confident in their activities, unlock their business’s potential, and increase its value.

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<aside> What concerns them the most?

• Struggling to grow profitably
• Stuck in execution
• No clear strategy
• Fear of mistakes
• Feeling underqualified to grow their business. </aside>

ICP Workplace

Revenue Streams

<aside> Which streams are driving the most profit today?

Strategic Clarity Sprint

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<aside> What existing streams should we focus on right now?

• Strategic Clarity Sprint - to monetize
• One-off workshops/lunch & learns for leadership teams - to monetize and spread the word about the methodology </aside>

<aside> What new streams should we create to better monetize our value?

Profit-sharing agreements with select brands, guiding them through execution with the Operational Clarity Sprints and Canvas."

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Discovery

<aside> How do they discover us?

We attract customers by helping them solve their pain points using our unique tools, like the Clarity Canvas, and super high-value content that teaches them how to use it themselves. We focus on a pull strategy, pushing this content through organic channels like blogs, videos, and workshops to build trust and establish expertise.

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Purchase

<aside> Why should they trust us?

1. Active participants- We take an active role in their journey, offering a fresh take on traditional consulting.
2. Proven entrepreneurs- Experienced founders with the credentials to back it up.
3. Custom tools - We don’t use the book; we write it with our proprietary tools.
4. Unique offer- A one-of-a-kind solution tailored specifically to our ICP.
5. Results-driven - We sell outcomes, not hours, focusing on crossing the finish line, not extending the path. </aside>

<aside> What do we guarantee?

We guarantee extraordinary value in every paid engagement. If you don’t see the value, you can either request a refund or pay what you believe the session was worth.

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Production

<aside> How do we exceed expectations?

We exceed expectations by building extra value into our process: providing additional sessions when needed, being available as a sounding board during critical decisions, and supporting clients beyond the defined scope without tracking hours. We focus on delivering more value than clients anticipate, ensuring every engagement feels like a partnership, not just a transaction.

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Loyalty

<aside> How do we keep them coming back?

We keep customers coming back by offering a quarterly one-hour check-in to track progress, provide ongoing value, and stay involved as their business evolves.

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<aside> How do we get them to spread the word?

We generate word-of-mouth referrals by asking clients to connect us with other entrepreneur friends, inviting us to their networking groups (like EO or Entrepreneurs Forum) for a free workshop or lunch and learning, and sharing their positive experiences on social media or providing testimonials.

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<aside> <img src="/icons/book_purple.svg" alt="/icons/book_purple.svg" width="40px" /> Getting Started Guide

Click here for a step-by-step guide on how to complete your Strategic Clarity Canvas and make more profitable decisions.

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<aside> <img src="/icons/meeting_purple.svg" alt="/icons/meeting_purple.svg" width="40px" /> Free Strategic Clarity Call

Having difficulties filling out the canvas? Book a free Clarity Call to discuss your specific business and identify your Clarity Gaps.

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<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/d65466a8-23b1-4de7-a6b7-bb6601aa2f81/41cd1405-cbc9-49e5-b06f-e4751a7c0249/FP-Icon_Logo1.png" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/d65466a8-23b1-4de7-a6b7-bb6601aa2f81/41cd1405-cbc9-49e5-b06f-e4751a7c0249/FP-Icon_Logo1.png" width="40px" /> About Fractional Partners

This tool was created by Fractional Partners. We help businesses become more profitable by helping them get clarity on their strategy, finances, and operations. Explore our free tools and guides to maximize your profitability.

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