Mapping the journey

List all the outcomes your Perfect Customer is trying to achieve

Stage:

Stage:

Stage:

Stage:

Stage:

Stage:

Section Instructions:

  1. Map out the customer journey after purchase but before their next buy. Try keeping it to 5-7 stages
  2. For each step, answer the two questions provided.
  3. Select 1-3 actions that will truly WOW your customers. Copy-paste this next to them ⭐

Finalize the Customer Experience

Lock in the experiences that delight

What specific steps WOW our customers?

Instructions

Look over everything you mapped. Select 1–3 simple actions—from any stage—that will truly wow your customers. These should feel meaningful but doable. Add them to the box below.

Note: When used inside the Clarity Playbook, this answer automatically syncs to your Strategic Clarity Canvas.

<aside> <img src="attachment:a3ec68d8-e46c-468d-8070-8ed91cfeee81:Property_1Variant3.png" alt="attachment:a3ec68d8-e46c-468d-8070-8ed91cfeee81:Property_1Variant3.png" width="40px" /> Continue with the Clarity Playbook

This is part of the **Clarity Playbook -** a free planning system that connects everything into one clear strategy using the Strategic Clarity Canvas.

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