Mapping the journey

List all the outcomes your Perfect Customer is trying to achieve

Stage:

Stage:

Stage:

Stage:

Stage:

Stage:

Section Instructions:

  1. Map out the customer journey after purchase but before their next buy. Try keeping it to 5-7 stages
  2. For each step, answer the two questions provided.
  3. Select 1-3 actions that will truly WOW your customers. Copy-paste this next to them ⭐

Finalize the Customer Experience

Lock in the experiences that delight

Instructions

Look over everything you mapped. Select 1–3 simple actions—from any stage—that will truly wow your customers. These should feel meaningful but doable. Add them to the box below.

If you're using the Linked Version, your answer will sync into your full strategy doc.

If not, use the Standalone Version and delete the other to keep things clean.

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<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/d65466a8-23b1-4de7-a6b7-bb6601aa2f81/41cd1405-cbc9-49e5-b06f-e4751a7c0249/FP-Icon_Logo1.png" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/d65466a8-23b1-4de7-a6b7-bb6601aa2f81/41cd1405-cbc9-49e5-b06f-e4751a7c0249/FP-Icon_Logo1.png" width="40px" /> Keep Going With the Clarity Canvas

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Check out more free tools and guides to keep things moving.

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